b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Technology Channel Subscribe to this Feed

Inside Online Video

July 12th, 2008

The Secret Sauce of Viral Video

I do not have a high opinion of Yahoo’s online video thinking. That they would invite YouTube star Kevin Nalts to speak at a conference as a second choice to YouTube cheater Dan Ackerman Greenberg only reinforces that opinion.
Nevertheless, Kevin did a good job of bringing fire to the cavemen — even falling off the […]

By Mike Abundo -- 0 comments

March 26th, 2008

Yahoo Still Thinks Online Video is TV

Goddammit Yahoo, are you a personalization portal or a production studio? First you try to compete with Wallstrip, and now you launch a TV review show.
This is just so wrong, for two reasons.
Tags: Primetime in No Time, Yahoo!Share This

By Mike Abundo -- 2 comments

February 20th, 2008

Yahoo Thinks Online Video is TV

This is Rebecca Paoletti, Yahoo’s director of video sales strategy. The first words out of her mouth reveal everything that’s wrong with Yahoo’s video strategy.
Tags: Maven, Rebecca Paoletti, Yahoo!Share This

By Mike Abundo -- 4 comments

February 16th, 2008

Yahoo Video Redesign Underwhelms

While I must congratulate Yahoo on experimenting with the flagship of their video strategy, Yahoo Video, the video industry blogosphere is underwhelmed.
Chris Albrecht sees the redesign as reflective of the company’s information silo woes.
The current featured video is the new trailer for Indiana Jones and the Kingdom of the Crystal Skull. The trailer’s video page […]

By Mike Abundo -- 1 comment

February 13th, 2008

Yahoo Buys Maven Networks for $160 Million

Yahoo has long mulled building a YouTube competitor on Flickr, and now they’ve purchased a piece of that puzzle.
Fresh after rebuffing Microsoft’s $44 billion purchase bid, Yahoo Inc. bought online-video technology provider Maven Networks for $160 million. Maven and Yahoo announced the deal today.
Yahoo will use Maven to expand both its video and video advertising […]

By Mike Abundo -- 1 comment

February 8th, 2008

Yahoo Launches Live Video Service — Prematurely

Seems Yahoo is adding a third prong to its video strategy: live video. They’ve just launched Yahoo Live, a live streaming service similar to Ustream. It’s slow and it keeps going down, though. The lack of archiving is also a pain. Looks like a premature launch to me.
Tags: Live, Yahoo!Share This

By Mike Abundo -- 2 comments

February 3rd, 2008

Yahoo Matching Google’s Two-Pronged Video Strategy

With the release of Video Sitemaps, Google solidified its two-pronged approach to video: storage via YouTube, and search via Sitemaps. Knowledge gleaned from storage powers innovation in search: remember that YouTube videos got thumbnails in the SERPS before Sitemapped videos did.
Yahoo’s matching that two-pronged approach, but in reverse order: Yahoo Video primarily provides search, and […]

By Mike Abundo -- 3 comments