Once again, CBS CEO Les Moonves reaps the benefits of his courage inside online video. Streaming all the NCAA March Madness games earned CBS $23 million in revenue. They guessed (correctly) that this particular content was very well-suited to the availability of the medium: 92 percent of online basketball watching was done at work, “demonstrating […]
One of the greatest hurdles to TV networks embracing online video is the fear of offending their local affiliates. That’s what doomed Hulu.
Ever clueful in their approach to online video, CBS overcomes that hurdle with NCAA March Madness, making all 63 games available online. Last year, they put only 56 games live online in order […]
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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