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Inside Online Video

July 12th, 2008

The Secret Sauce of Viral Video

I do not have a high opinion of Yahoo’s online video thinking. That they would invite YouTube star Kevin Nalts to speak at a conference as a second choice to YouTube cheater Dan Ackerman Greenberg only reinforces that opinion.
Nevertheless, Kevin did a good job of bringing fire to the cavemen — even falling off the […]

By Mike Abundo -- 0 comments

June 21st, 2008

HappySlip and WifeOfNalts Duet

He broke into her apartment, and now she’s with his wife. No, it’s not an episode of Cops — it’s Happy Slip and WifeOfNalts singing a duet!
Tags: Annie, HappySlip, Music, Nalts, Tomorrow, WifeOfNaltsShare This

By Mike Abundo -- 1 comment

May 12th, 2008

Happy Birthday Nalts!

Because YouTube comedian and fellow video industry blogger Kevin Nalts is having a birthday, I’d like to thank him for giving me so much to write about.
Do something nice for Nalts. Subscribe to him on YouTube if you haven’t already. Wade through his insanely large video archive. Or just watch this playlist of his […]

By Mike Abundo -- 4 comments

April 11th, 2008

YouTube Vloggers Get Naked!

If nothing else, this meme will tell us who on YouTube has the prettiest shoulders. Nalts compiles the best clips from the latest meme sweeping YouTube: vlogging naked.
Yes, I know you have a wishlist for this meme. I’m not ashamed to say Marina’s on my wishlist. Who’s on yours?
Tags: Nalts, Vlogging, YouTubeShare This

By Mike Abundo -- 2 comments

April 1st, 2008

YouTube Partners On Strike!

Who says only the WGA can go on strike? Revenue-sharing YouTube partners just went on strike, too!
Tags: April Fools, Britethorn, Comedy, KoteckiandMcMillan, MuggleSam, Nalts, YouTubeShare This

By Mike Abundo -- 1 comment

March 28th, 2008

Niche Video Commands Higher Ad Rates

Want to know how much it costs to advertise inside online video? Daisy Whitney posts a survey of ad rates from various video sites.
Blip.tv: CPM $10-$30, sponsorships $30-$100.
Goodnight Burbank: product placements $3,000-$8,000.
Abigail’s X-Rated Teen Diary: product placements $1,000-$5,000.
Revision3: CPM $60-$80.
For Your Imagination: CPM $20-$60.
ManiaTV: CPM $10-$30.
TV Guide: CPM $25-$30.
CNN: CPM $25.
We already know Ask a […]

By Mike Abundo -- 0 comments

March 6th, 2008

Online Video Animated Adaptations?

In offline video, live-action hits often get animated adaptations. Perhaps we’ll soon see that happen inside online video. Nalts has an animated intro. The Ninja has animated collabs with Doug Bresler. Even a YouTube non-partner like Filipina cosplayer Alodia gets animated.

Now all of Happy Slip’s characters get an animated tribute. Hardcore fans will relish the […]

By Mike Abundo -- 0 comments

March 6th, 2008

Big Media Bias Parody

I have nothing against offline journalists in general, but too many of them hold a burning bias against online media. I don’t blame them; they naturally want to protect their own business model. It’s just self-preservation. Kevin Nalts takes that bias to its logical extreme in this parody.
Tags: Nalts, TelevisionShare This

By Mike Abundo -- 5 comments

February 20th, 2008

Marketers’ Viral Video Cheat Sheet

Kevin Nalts, who’s both a viral video star and a corporate marketer, posts a cheat sheet for marketers getting into viral video.
1. Determine if your brand is right for online video.
2. Keep it quiet.
3. Let go.
4. Develop a creative brief.
5. Engage creators.
6. Get the videos seen.
7. Evaluate.
8. Scale as Appropriate.
Detailed cheat sheet here.
Tags: marketing, NaltsShare […]

By Mike Abundo -- 2 comments

February 14th, 2008

HomeCamera Contest

For all its insane fines and sheer artificiality, Singapore is a fun little city to visit. I may be biased, because one of my gorgeous ex-girlfriends lives there, but you really should see the Lion City for yourself. That’s why you should join this HomeCamera contest. Nalts explains.
Tags: HomeCamera, Nalts, SingaporeShare This

By Mike Abundo -- 1 comment