I do not have a high opinion of Yahoo’s online video thinking. That they would invite YouTube star Kevin Nalts to speak at a conference as a second choice to YouTube cheater Dan Ackerman Greenberg only reinforces that opinion.
Nevertheless, Kevin did a good job of bringing fire to the cavemen — even falling off the […]
Remember Matt Harding, the guy who did a silly dance in various locations around the world and posted it on YouTube? He’s at it again in Where the Hell is Matt? (2008) — and this time, he gets the locals into the act. Dancing Japanese maids FTW.
On a side note, this is how to do […]
Let me make it simple for all you marketers trying to “sneak” inside online video.
Authenticity is good.
You can pitch a product in an entertaining viral fashion and be totally honest about it. I know of at least five guys and one girl who get good results doing just that, maintaining their credibility so they can […]
Thanks to videoblogger Kev Jumba for challenging Jessica Alba to a YouTube staring contest. Now we get to stare into her pretty eyes as she responds.
I’m starting to see a pattern emerge. Seems Hollywood celebrities can get inside online video by suddenly inserting themselves into ongoing YouTube conversations. That’s what Lindsay Lohan, Amanda Bynes, Brittany […]
Regardless of your politics, Obama definitely leads when it comes to onsite video views. His site got 518,000 video views in March, beating Hillary’s 351,000 and McCain’s 38,000.
That Obama’s site features a MySpace clone probably doesn’t hurt. Obama’s offsite video presence (YouTube etc.) is multiplied by such hit mashups as Yes We Can and Obama […]
The first trailer for Indiana Jones and the Kingdom of the Crystal Skull was organically superdistributed well enough, but apparently that’s not enough for Paramount.
Paramount is counting on the small, portable applications that can be posted on blogs and social networks to maximize the exposure for its trailers. The first “Skull” trailer, released in March, […]
You know, if you think about it, monetizing original video content isn’t rocket science. You post your videos on your own site with ads, either on-site or in-video. Then, you superdistribute your videos across video-sharing sites with active participation and links back to your site (and, preferably, with revenue-sharing). I surprised more Hollywoood types just […]
Kevin Nalts, who’s both a viral video star and a corporate marketer, posts a cheat sheet for marketers getting into viral video.
1. Determine if your brand is right for online video.
2. Keep it quiet.
3. Let go.
4. Develop a creative brief.
5. Engage creators.
6. Get the videos seen.
7. Evaluate.
8. Scale as Appropriate.
Detailed cheat sheet here.
Tags: marketing, NaltsShare […]
Getting trailers out offline is expensive, but getting trailers out online is cheap. That’s why inside online video, even books can have trailers. Here’s a scene from the new book Celebutantes. As you can see, the thumbnail is optimized for maximum views.
Tags: advertising, Celebutantes, marketingShare This
Here’s a tip for tourism agencies around the world: give vloggers free tours. The Philippine Department of Tourism is getting a social media blitz by giving Filipina-American vlogger Christine “Happy Slip” Gambito a free tour of their country. Here she is frolicking on one of their clear-water beaches.
Tags: Filipina, HappySlip, marketing, Philippines, tourismShare This
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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