First, the good news: YouTube introduces buzz targeting, where advertisers get the option to have their ads automatically matched to videos experiencing a spike in views, faves, and ratings. Pretty smart of YouTube.
Now, the bad news: It only works for partner videos. Anyone who’s been on YouTube long enough knows that surprise viral hits very […]
The two great things about advertisers going straight to video creators are (1) all revenue goes to the creators, and (2) the ads stay regardless of superdistribution. Nadim Elgarhy understands this, and he wants to make the process easier through self-service online business matching.
Last year, he put up an online video product placement agency, Brandfame. […]
The Interactive Advertising Bureau long ago set the standards for Web ads, and now they release standards for online video ads. This should help confused media buyers invest in the growing online video ad market.
Tags: advertising, IABShare This
Want to know how much it costs to advertise inside online video? Daisy Whitney posts a survey of ad rates from various video sites.
Blip.tv: CPM $10-$30, sponsorships $30-$100.
Goodnight Burbank: product placements $3,000-$8,000.
Abigail’s X-Rated Teen Diary: product placements $1,000-$5,000.
Revision3: CPM $60-$80.
For Your Imagination: CPM $20-$60.
ManiaTV: CPM $10-$30.
TV Guide: CPM $25-$30.
CNN: CPM $25.
We already know Ask a […]
Now here’s a rather strange approach to video monetization: affiliate links and hosting with no destination. Amazon just launched Your Video Widget. Amazon affiliates can now host videos on Amazon and have selected affiliate links appear at various points during playback. You get a video widget, but no video page.
This would work so […]
Google AdSense powers the Long Tail of the Web’s text content, and now it can power the Long Tail of the Web’s video content. Adopting YouTube’s InVideo ad format, AdSense for Video is now open for beta applications. Before you sign up to become the next Chad Hurley, check if you meet the beta signup […]
Asterpix overlays links. AdHoc overlays ads. Stormberry overlays subtitles. Overlay.TV overlays anything.
I’m going to make a prediction. I have a horrible feeling some of the mashups from this thing will be hilarious viral hits.
Tags: advertising, Mashups, Overlay.TVShare This
Getting trailers out offline is expensive, but getting trailers out online is cheap. That’s why inside online video, even books can have trailers. Here’s a scene from the new book Celebutantes. As you can see, the thumbnail is optimized for maximum views.
Tags: advertising, Celebutantes, marketingShare This
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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