YuMe Networks, a dedicated advertising network created and optimized for broadband video, launched its online service today, offering advertisers the ability for the first time to target messaging to online video content just as they do with keyword placements. YuMe also introduces new technology to ensure content is brand safe and ad-ready, attaching advertising to […]
ViTrue, Inc. announced that it is working with Pringles in creating the snack food’s first online video community. ViTrue was able to rapidly deploy a fully-functional video community that maps directly to Pringles brand identity. The “Jingles for Pringles” campaign successfully kicked-off this week.
“It was wonderful to connect with a video service provider that […]
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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