Once again, CBS CEO Les Moonves reaps the benefits of his courage inside online video. Streaming all the NCAA March Madness games earned CBS $23 million in revenue. They guessed (correctly) that this particular content was very well-suited to the availability of the medium: 92 percent of online basketball watching was done at work, “demonstrating […]
One of the greatest hurdles to TV networks embracing online video is the fear of offending their local affiliates. That’s what doomed Hulu.
Ever clueful in their approach to online video, CBS overcomes that hurdle with NCAA March Madness, making all 63 games available online. Last year, they put only 56 games live online in order […]
YouTube and the National Basketball Association announced the launch of “Post Up the NBA” on the new “NBA Channel” on YouTube. The new channel provide fans around the world and the entire YouTube community with the opportunity to submit video clips of their best basketball moves, and access original NBA content.
NBA fans are encouraged to […]
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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