In response to Dan Ackerman Greenberg’s cheating techniques, Kevin Nalts tells marketers how to catch a promoter cheating in a viral video campaign.
1. It’s a good idea to have some ways of tracking impact beyond views. This means looking at conversions (clicks to website after watching video) or brand recall (through Dynamic Logic or similar […]
Google’s antispam abilities are legendary, and many YouTubers wish some of those abilities would rub off on YouTube. That need has been further underscored by Dan Ackerman Greenberg, a Stanford student who’s revealed some horrific ways to cheat on YouTube. He knows of what he speaks, because he’s a hired gun for corporates faking cluefulness.
His […]
You know you’re hot on YouTube when your username and catchphrase are targeted by keyword spammers. That’s what’s happening to hot blonde philologist “HotForWords” Marina, who likes to remind us that “Intelligence is sexy.” It’s a roundabout compliment when scammers think your name will attract traffic like Britney Spears.
Update: To YouTube’s credit, they just suspended […]
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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