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Inside Online Video

Archive for the ‘Online Video’ Category

April 24th, 2008

Internet Stars are Viral

I can’t believe I missed this when it first came out. Score one more for YouTube’s recommendation engine. Check out this montage of viral video phenomena set to a parody of Billy Joel’s We Didn’t Start the Fire: Internet Stars are Viral.
I like this video’s international perspective. Unlike other montages I’ve seen, this one also […]

By Mike Abundo -- 2 comments

April 24th, 2008

Online Video is Not a Stepping Stone

Fantastic thought from the ever-insightful Steve Bryant:
What does it even mean any more to say a talent goes from Web-to-TV, when that talent’s already an established name?
In one TV interview about online video, my words were brutally edited to make “pure” online video stars seem somehow less professional than mediocre Web-to-TV sellouts. Chalk it up […]

By Mike Abundo -- 2 comments

April 17th, 2008

Americans Watched 10 Billion Online Videos in February

The latest comScore numbers show a 3% gain in online video views in February at 10,089,048, despite that month being two days short. Note that comScore just counts streams and progressive downloads. Ten billion doesn’t even count torrents and direct downloads.
Other interesting tidbits:
* 72.8 percent of the total U.S. Internet audience viewed online video.
[…]

By Mike Abundo -- 5 comments

March 28th, 2008

Online Video Taking TV’s Prized Demographic?

Online video is not just for kids, but kids watching online video are on the rise.
42% of consumers age 18 to 34 watch videos online at home at least once a week, up from 28% in 2007, a new study from Leichtman Research Group says. And, of the 1,250 households surveyed, 9% “strongly agree” that […]

By Mike Abundo -- 1 comment

March 13th, 2008

Study Confirms Old Videos Get Watched a Lot

Offline video is mostly ephemeral, hence the phrase 15 minutes of fame. Online video, by contrast, promises a longer-lasting 15 megabytes of fame. As Steve Rubel notes, olds are the new news.
Now we’re seeing some data to back up those catchphrases. Lester Craft points out an a study that says almost 20% of total views […]

By Mike Abundo -- 0 comments

February 27th, 2008

Study Confirms Shortform Content Rules Online Video

The most successful content on the Web exists as quanta of information, permalinked and widgetized. Online video is no exception. That’s why a recent eMarketer study shows that shortform content rules online video.
I guess Yahoo’s out of luck.
Tags: eMarketerShare This

By Mike Abundo -- 1 comment

February 12th, 2008

Japanese Vloggers Hold First Event

YouTube partied in Japan a few months back, and now Japanese vloggers are throwing their own parties.
On Jan. 27, a new keyword climbed to the top of the rankings in Japan to steal first place on the blog search engine Technorati. Dougajin — literally “Video People” — was the name coined by organizers of Japan’s […]

By Mike Abundo -- 0 comments

January 6th, 2008

How to Become Popular on YouTube Without Any Talent

If you’ve been reading my blog for a while, you’ll notice that I feature YouTube stars a lot. Kevin Nalts, himself a YouTube star, explains a lot of what they do to hold my attention in his free eBook, How to Become Popular on YouTube Without Any Talent. If you want to become a […]

By Mike Abundo -- 4 comments

January 4th, 2008

Kids Get Online Video

I showed Christine “Happy Slip” Gambito’s Season One DVD to my parents Christmas Eve. They couldn’t stand it. They’re too used to the conventions of offline video — 30 minute chunks, big casts, no community, et cetera. My doctor uncle couldn’t believe anyone would quit nursing to do this. Apparently, to some people, being an […]

By Mike Abundo -- 2 comments

December 31st, 2007

Celebrity Rebellion in 2008?

Will offline video celebrities jump into online video before the studios do? Kevin Maney thinks so.
Pundits and bratty little Web billionaires have long been predicting the demise of the entertainment-industrial complex. Finally, at the dawn of 2008, their predictions have proved correct. Basically, we’re talking about a gargantuan realignment, like the fall of Communism, though […]

By Mike Abundo -- 1 comment

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