Getting trailers out offline is expensive, but getting trailers out online is cheap. That’s why inside online video, even books can have trailers. Here’s a scene from the new book Celebutantes. As you can see, the thumbnail is optimized for maximum views.
Tags: advertising, Celebutantes, marketingShare This
Here’s a tip for tourism agencies around the world: give vloggers free tours. The Philippine Department of Tourism is getting a social media blitz by giving Filipina-American vlogger Christine “Happy Slip” Gambito a free tour of their country. Here she is frolicking on one of their clear-water beaches.
Tags: Filipina, HappySlip, marketing, Philippines, tourismShare This
Why is a perfectly normal Japanese infomercial for hair removal cream, featuring no nudity whatsoever, one of the most viewed videos on YouTube today? Answer: look at the thumbnail image.
Share This
Textual and graphical AdSense ads are easy for advertisers to post themselves, but fancy $20 CPM YouTube InVideo overlays and video segments may prove intimidating for your average AdSense advertiser to produce. That’s probably why Google is partnering with Publicis.
Publicis, a leading advertising conglomerate, and Google are planning to work together, the companies announced today.
Through […]
Offline video advertising suffers from two weaknesses: it interrupts the content, and it’s shorter than the content. That makes it ridiculously easy to tune out.
Online video advertising, on the other hand, suffers neither of those weaknesses. That’s why online video advertising is on the rise. That’s why Nalts can’t focus on Zipster’s video.
Share This
Winners create and innovate, losers litigate and negotiate. While the engineers at Google introduce new technologies for online video, the suits at Microsoft and Viacom just throw money at it.
A $500 million advertising and content partnership between Microsoft and media giant Viacom, announced this morning, has led to some speculation about Viacom’s motives for making […]
As a market leader bankrolled by Google, YouTube really bides its time when rolling out new features. After slowly rolling out their revenue-sharing partner program to a select group of YouTube stars, they’ve now opened the program to applications from North America. You still need thousands of subscribers to get in, though. International rollouts planned […]
Now here’s a nifty little application that could add a lot of value to online video product placements: Asterpix, a service that puts hyperlinks in YouTube videos. In the example above, I’ve linked a silly little dance video to the dancers’ personal sites. Mouseover the girls’ faces to see the little notes.
Kevin Nalts posts a […]
In case you think online video stars can’t get chicks, watch Tay Zonday get crunk with the ladies in Cherry Chocolate Rain, a Chocolate Rain parody sponsored by Diet Cherry Chocolate Dr. Pepper. Dig the Drama Prairie Dog cameo.
This is the Web, and it’s gonna murder your TV. Right on, Tay.
Share This
Apparently, being a ninja is serious business — to the tune of $100,000 a month for just two guys.
Share This
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
A Feed is Born
Alister Cameron, Blogologist
Cellphone9
Deep Jive Interests
Digital Photography School
Easy As VoIP
Eco Friendly Driver
Flightnest
Gadgenista
High Def Delight
Inside Online Video
iPhone 24x7
Maple Leaf Two
Microsoft Weblog
New Linux User
Office Tweaks
Search Engine Herald
Tech Side Up
That Damn PC
The After Mac
The Gadget Blog
Ultra Light Delight
Uncover the Internet
Windows Vista Weblog
Recent Comments