The two great things about advertisers going straight to video creators are (1) all revenue goes to the creators, and (2) the ads stay regardless of superdistribution. Nadim Elgarhy understands this, and he wants to make the process easier through self-service online business matching.
Last year, he put up an online video product placement agency, Brandfame. […]
The Interactive Advertising Bureau long ago set the standards for Web ads, and now they release standards for online video ads. This should help confused media buyers invest in the growing online video ad market.
Tags: advertising, IABShare This
Regardless of your politics, Obama definitely leads when it comes to onsite video views. His site got 518,000 video views in March, beating Hillary’s 351,000 and McCain’s 38,000.
That Obama’s site features a MySpace clone probably doesn’t hurt. Obama’s offsite video presence (YouTube etc.) is multiplied by such hit mashups as Yes We Can and Obama […]
Want to know how much it costs to advertise inside online video? Daisy Whitney posts a survey of ad rates from various video sites.
Blip.tv: CPM $10-$30, sponsorships $30-$100.
Goodnight Burbank: product placements $3,000-$8,000.
Abigail’s X-Rated Teen Diary: product placements $1,000-$5,000.
Revision3: CPM $60-$80.
For Your Imagination: CPM $20-$60.
ManiaTV: CPM $10-$30.
TV Guide: CPM $25-$30.
CNN: CPM $25.
We already know Ask a […]
The first trailer for Indiana Jones and the Kingdom of the Crystal Skull was organically superdistributed well enough, but apparently that’s not enough for Paramount.
Paramount is counting on the small, portable applications that can be posted on blogs and social networks to maximize the exposure for its trailers. The first “Skull” trailer, released in March, […]
Now here’s a rather strange approach to video monetization: affiliate links and hosting with no destination. Amazon just launched Your Video Widget. Amazon affiliates can now host videos on Amazon and have selected affiliate links appear at various points during playback. You get a video widget, but no video page.
This would work so […]
Google AdSense powers the Long Tail of the Web’s text content, and now it can power the Long Tail of the Web’s video content. Adopting YouTube’s InVideo ad format, AdSense for Video is now open for beta applications. Before you sign up to become the next Chad Hurley, check if you meet the beta signup […]
You know, if you think about it, monetizing original video content isn’t rocket science. You post your videos on your own site with ads, either on-site or in-video. Then, you superdistribute your videos across video-sharing sites with active participation and links back to your site (and, preferably, with revenue-sharing). I surprised more Hollywoood types just […]
Kevin Nalts, who’s both a viral video star and a corporate marketer, posts a cheat sheet for marketers getting into viral video.
1. Determine if your brand is right for online video.
2. Keep it quiet.
3. Let go.
4. Develop a creative brief.
5. Engage creators.
6. Get the videos seen.
7. Evaluate.
8. Scale as Appropriate.
Detailed cheat sheet here.
Tags: marketing, NaltsShare […]
Asterpix overlays links. AdHoc overlays ads. Stormberry overlays subtitles. Overlay.TV overlays anything.
I’m going to make a prediction. I have a horrible feeling some of the mashups from this thing will be hilarious viral hits.
Tags: advertising, Mashups, Overlay.TVShare This
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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