IAB Defines Online Video Ad Metrics
After defining standard online video ad formats, the Interactive Advertising Bureau now defines standard online video ad metrics. That means offering standard names and definitions for metrics relevant to various online video ad formats: overlay view duration, percent complete, etc.
What can be measured, can be managed. These metrics should make online video advertising more manageable — and thus, less scary.
Tags: advertising, IABRelated Stories
POSTED IN: Advertising / Marketing
1 opinion for IAB Defines Online Video Ad Metrics
How to Measure Online Video | Will Video for Food
Jun 16, 2008 at 5:16 am
[…] to Mike Abundo of Inside Online Video for alerting me to important stuff like this that I might otherwise […]
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