Inside Online Video

Wii Fit Girlfriend

by Mike Abundo on May 30th, 2008

I don’t believe Giovanny Gutierrez’s claim that this clip of his “girlfriend” playing with a Wii Fit is a “personal video”. He’s Director of Interactive Media at Tinsley Advertising, and he posted the video on a YouTube account named tinsleyadvertising. That “girlfriend” is Tinsley Advertising employee Lauren Bernat.

I don’t know if Lauren is actually Giovanny’s girlfriend, and I don’t care. This is either a paid ad, or a thinly veiled pitch.

Nevertheless, I don’t mind watching Lauren shake her ass. Mr. Gutierrez may not understand the long-term value of authenticity in online video, but he sure knows what gets our attention in the short term.

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POSTED IN: Advertising / Marketing