Videorix: A Video Sponsorship Agency
The two great things about advertisers going straight to video creators are (1) all revenue goes to the creators, and (2) the ads stay regardless of superdistribution. Nadim Elgarhy understands this, and he wants to make the process easier through self-service online business matching.
Last year, he put up an online video product placement agency, Brandfame. Now he’s replicating that self-service model with Videorix, a site that lets advertisers put their logos at the beginning of creators’ videos. Inside Online Video readers get a $50 credit to their accounts through this invite code: insideov
Wonder what other ad formats can be sold through online advertiser-creator matching. Prerolls? Postrolls? Midrolls? Overlays? At the rate Nadim’s going, he just might do all of them before Madison Avenue wakes up to the possibilities.
Tags: advertising, Nadim Elgarhy, VideorixRelated Stories
POSTED IN: Advertising / Marketing
6 opinions for Videorix: A Video Sponsorship Agency
Inserire Pubblicità nei propri Video e Guadagnare con Videorix
May 6, 2008 at 3:07 pm
[…] della notizia: Inside Online Video Segnala […]
Want To Make Money With Your Video?
May 7, 2008 at 12:07 am
[…] they’re doing something new and interesting for independent producers of any digital media. Mike Abundo over at Inside Online Video has had his attention captured by a new company that seems to be doing just that. The company is […]
David Berrebi
May 7, 2008 at 7:56 am
Hi,
How much can a small videoblogger make with this system?
Any idea of the avg CPMs?
D.
Mike Abundo
May 7, 2008 at 11:55 am
As far as I can tell, David, the rates are per-video, not CPM.
Hessie Jones
May 8, 2008 at 10:01 am
You guys should check out http://overlay.tv. Anyone can take video (on youtube) or video sharing sites and create overlays on them that’s clickable to third-party sites. For a music artist, this means taking his video and adding his brand logo, links to his i-tunes downloads and other music, plus links to his myspace page. The artist creates new revenue stream via the overlay and will be paid twofold: from the sale of their product/service and can be paid from the affiliate e.g. Amazon based on the proportion of traffic/sales driven to the third party site.
Mike Abundo
May 8, 2008 at 10:08 am
I’ve blogged about Overlay.tv before. It seems to add value at the opposite end of the online video distribution chain. While Nadim’s sites bake stuff right into the video on the creator side, Overlay.tv slaps stuff on top of it on the embedder side.
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