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Inside Online Video

Americans Watched 10 Billion Online Videos in February

by Mike Abundo on April 17th, 2008

The latest comScore numbers show a 3% gain in online video views in February at 10,089,048, despite that month being two days short. Note that comScore just counts streams and progressive downloads. Ten billion doesn’t even count torrents and direct downloads.

Other interesting tidbits:

* 72.8 percent of the total U.S. Internet audience viewed online video.
* 80.4 million viewers watched 3.42 billion videos on YouTube.com (42.6 videos per viewer).
* 50.2 million viewers watched 539 million videos on MySpace.com (10.7 videos per viewer).
* The average online video duration was 2.7 minutes.
* The average online video viewer consumed 75 videos.

So the average YouTube US viewer watches 42.6 videos a month? I watch an average of 452.7 YouTube videos per month. Damn, I need to get out more.

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POSTED IN: MySpace, Online Video, YouTube

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