The most successful content on the Web exists as quanta of information, permalinked and widgetized. Online video is no exception. That’s why a recent eMarketer study shows that shortform content rules online video.
I guess Yahoo’s out of luck.
Tags: eMarketerPOSTED IN: Online Video
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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1 opinion for Study Confirms Shortform Content Rules Online Video
Online_junkie
Mar 2, 2008 at 2:38 pm
Maybe you didnt read the emarketer study before drawing the conclusion. Look at this piece -
“As technology problems are solved, however, making the computer-television connection more viable and pleasurable for the average consumer..”
So, I think Yahoo is moving in the rt direction although there might be short-term hiccups.
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