Internet Gets Twice as Much Time as TV
Sure, more people still watch TV than use the Internet, but we all know Internet users are more engaged than TV viewers. That makes online video viewers more valuable than TV viewers. Now IDC pegs hours to that increased engagement — twice as many hours, in fact.
If you have an Internet connection, chances are you are spending much more time surfing the Web than watching TV. A new IDC study of consumer online behavior found that the Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half of the total time spent each week using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as spent reading newspapers and magazines (3.9 hours).
The absorbing nature of the medium is what Tay Zonday was talking about in his song Internet Dream.
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1 opinion for Internet Gets Twice as Much Time as TV
tayfan2
Feb 25, 2008 at 8:28 am
You are absolutely right. Thanks to my discovering Tay Zonday’s music and the writer’s strike. I’ve watched very little tv and ours is usually on all the time. Tay Zonday is very astute in his “Internet Dream” song. The hours just fly by and I feel that I can get much more up to date content news wise. Every spare moment I’m researching on the ‘net. “This internet thing is crazy”. -quote by Tay Zonday
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