Kevin Nalts, who’s both a viral video star and a corporate marketer, posts a cheat sheet for marketers getting into viral video.
1. Determine if your brand is right for online video.
2. Keep it quiet.
3. Let go.
4. Develop a creative brief.
5. Engage creators.
6. Get the videos seen.
7. Evaluate.
8. Scale as Appropriate.
Detailed cheat sheet here.
Tags: marketing, NaltsPOSTED IN: Advertising / Marketing
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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2 opinions for Marketers’ Viral Video Cheat Sheet
nalts
Feb 27, 2008 at 7:12 am
Danka for the pickup. This one got a lot less pickup than I hoped.
Mike Abundo
Feb 27, 2008 at 7:15 am
Probably because marketers don’t want to get caught with a cheat sheet. ;)
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