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Inside Online Video

Damon Wayans Promotes Comedy Site on YouTube

by Mike Abundo on February 20th, 2008

You know, if you think about it, monetizing original video content isn’t rocket science. You post your videos on your own site with ads, either on-site or in-video. Then, you superdistribute your videos across video-sharing sites with active participation and links back to your site (and, preferably, with revenue-sharing). I surprised more Hollywoood types just don’t go ahead and do it. They have to do crazy shit like compete with video-sharing sites — or worse, sue them.

Damon Wayans here gets it. He’s promoting his comedy site, Wayout TV, as guest editor on YouTube — just in time for Black History Month. His site still looks pretty rough — required signup, no ads, no embeds, limited navigation, incomplete fullscreen — but he’s got the general idea: erect your site, penetrate communities, and spill your content all over the place.

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POSTED IN: Advertising / Marketing, YouTube

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