HBO on Broadband Sucks
Not only is HBO late to the online video game, they still don’t know the game is on. Chris Albrecht is baffled by their new HBO on Broadband service.
* The service is in the testing phase, and will only be available in Green Bay and Milwaukee, Wisc.
* To subscribe, you must already have HBO and you must be a Time Warner Cable subscriber (Time Warner Cable, don’t forget, is considering charging for broadband based on usage).
* HBO on Broadband requires a separate (PC only) download.
* You can download movies or HBO TV shows to your hard drive, but they expire after four weeks.
* About six episodes of a TV show will be available at a time. Additionally, each month, all of the episodes of one series will be shown.
* The service won’t feature HD content.
Once again, offline video attitudes prevent a Big Media outlet from succeeding inside online video.
Here’s the kicker: HBO co-president Eric Kessler blames “technological issues” for the delay in offering online video. Riiiight. I guess we’ve all just been imagining watching YouTube videos for the last three years. Don’t blame technology for your own inability to adapt to technology, Eric.
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POSTED IN: Television
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