Google Partners with Publicis for Ad Creatives
Textual and graphical AdSense ads are easy for advertisers to post themselves, but fancy $20 CPM YouTube InVideo overlays and video segments may prove intimidating for your average AdSense advertiser to produce. That’s probably why Google is partnering with Publicis.
Publicis, a leading advertising conglomerate, and Google are planning to work together, the companies announced today.
Through this partnership, Publicis could help Google make even more money out of its online advertising operations, through creating ads that convince you to buy more — especially on relatively untapped Google properties, such video site YouTube. If this effort works, it will result in Google ads making more money for a wide range of small web publishers.
Paris, France-based Publicis will provide creative talent such as web designers and graphic artists while Google will provide its broad range of ad formats, that reaches most of the web. The partnership is non-exclusive.
Publicis may be a bigwig in other media, but I wonder if they have the skills to succeed inside online video advertising. If I were an online video advertiser, I’d rather have my ad creatives done by marketers who live and breathe the medium. Let’s see if Publicis can do just that.
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POSTED IN: Advertising / Marketing, Google, YouTube
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