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Inside Online Video

Dell Puts Celebs in Viral Video Ads

by Mike Abundo on November 27th, 2007

Ever since they started listening to customers and standing up to Microsoft, Dell’s once-tarnished image has turned a complete 180. Now they’re putting offline video stars in viral video through their Yours Is Here campaign, where you can send your friends video clips with celebrities asking them to buy you a Dell for Christmas. Here’s Brooke Burke’s “Soft Sell” clip.

POSTED IN: Advertising / Marketing

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