November 29th, 2007
Just because you’re truly organic doesn’t mean you can’t be well-produced. Now that she’s a revenue-sharing YouTube partner, “Hot For Words” Marina steps up her production values. Check out the sexed-up intro, transition, and outro in her latest video.
For perspective, compare that with her first video below. She’s come a long way in just nine […]
By Mike Abundo -- 2 comments
November 29th, 2007
A dark lord’s brother chats with a dark-skinned lord’s fan. Two online video stars come together as the Obama Girl interviews Chad Vader. For the first time, Darth Vader’s less talented younger brother gets some backstory: apparently, he rode his bicycle into a volcano.
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By Mike Abundo -- 0 comments
November 29th, 2007
This must be some sort of landmark for online video. While the history of the music industry is full of high-profile breakups, from The Beatles to the Smashing Pumpkins, Galacticast could mark online video’s first big breakup.
Galacticast, a project that epitomizes the can-do spirit and creativity of episodic web video shows, is going through a […]
By Mike Abundo -- 3 comments
November 27th, 2007
Looks like Tuna Flix is trying to copy the Marina formula: a sexy lady with a sparkling personality delivers interesting insights on YouTube. That’s why Sandee Westgate reviews DVDs in lingerie.
I’d still choose Marina any day. I like my online video women truly organic.
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By Mike Abundo -- 5 comments
November 27th, 2007
Ever since they started listening to customers and standing up to Microsoft, Dell’s once-tarnished image has turned a complete 180. Now they’re putting offline video stars in viral video through their Yours Is Here campaign, where you can send your friends video clips with celebrities asking them to buy you a Dell for Christmas. Here’s […]
By Mike Abundo -- 1 comment
November 25th, 2007
One month after the launch of YouTube Australia, YouTubers Down Under get another chance to party. The As One YouTube gathering series continues in Melbourne’s Federation Square at 11:00 am on December 1st. American comedian Corey “Mr. Safety” Williams, organizer of As One, will find out if toilets really do flush the opposite direction over […]
By Mike Abundo -- 1 comment
November 25th, 2007
In response to Dan Ackerman Greenberg’s cheating techniques, Kevin Nalts tells marketers how to catch a promoter cheating in a viral video campaign.
1. It’s a good idea to have some ways of tracking impact beyond views. This means looking at conversions (clicks to website after watching video) or brand recall (through Dynamic Logic or similar […]
By Mike Abundo -- 5 comments
November 24th, 2007
I knew this girl would make it big. Hell, even spammers knew this girl would make it big. Congratulations to sexy philologist “HotForWords” Marina on becoming a full-fledged revenue-sharing YouTube partner!
“Intelligence is sexy! Don’t think otherwise!” Damn right, brainy girl. ;)
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By Mike Abundo -- 6 comments
November 24th, 2007
Google’s antispam abilities are legendary, and many YouTubers wish some of those abilities would rub off on YouTube. That need has been further underscored by Dan Ackerman Greenberg, a Stanford student who’s revealed some horrific ways to cheat on YouTube. He knows of what he speaks, because he’s a hired gun for corporates faking cluefulness.
His […]
By Mike Abundo -- 4 comments
November 22nd, 2007
When done right, online video advertising strikes a powerful balance between engagement and unobtrusiveness — a balance that commands a premium price. While YouTube ads pull in a respectable $20 CPM, revenue-sharing pioneer Revver pulls in up to $35 CPM. No wonder they can afford to share revenue with both creators and embedders — a […]
By Mike Abundo -- 1 comment
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