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Inside Online Video

GPS Vendor Sponsors Original YouTube Videos

by Mike Abundo on September 21st, 2007

Kudos to GPS Maniac for sponsoring two YouTube videos from established YouTubers. They did the right thing by giving Jill and Kevin creative control over the sponsored videos, letting them work with the personal styles their subscribers have come to love.

Authentic individual voice is vital in online media, and online video is no exception. Talking heads reading spoonfed scripts might work on TV, but not here. The best way for sponsors to approach this medium is to respect authentic individual voice.

POSTED IN: Advertising / Marketing

2 opinions for GPS Vendor Sponsors Original YouTube Videos

  • nalts
    Sep 22, 2007 at 6:24 am

    Thanks for the shout out. It’s great to do these when the sponsor gives you room to entertain and not jam messages down the throat!

  • Gokcen Karan
    Sep 22, 2007 at 5:31 pm

    Congrl. guys; it’s very good news.

    And a news from GoMedia.Tv. Jill will be have a channel on GoMedia.Tv . Channel name is XGoboBeanX

    Welcome to the GoMedia.Tv Jill :-)

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