Google Video Shuts Down Paid Downloads
I always thought Google Video’s proprietary DRM-laced paid content was a bad idea, quite contrary to Google’s mission of making the world’s information universally accessible and useful. The failure of that restrictive paid content business model is probably part of the reason Google just bought YouTube instead of competing with it.
That’s why I’m glad Google’s shutting down paid video on August 15. As a gracious apology to buyers, Google is sending out coupons for Google Checkout. Below is the email they sent out.
Hello, As a valued Google user, we’re contacting you with some important information about the videos you’ve purchased or rented from Google Video. In an effort to improve all Google services, we will no longer offer the ability to buy or rent videos for download from Google Video, ending the DTO/DTR (download-to-own/rent) program. This change will be effective August 15, 2007. To fully account for the video purchases you made before July 18, 2007, we are providing you with a Google Checkout bonus for $2.00. Your bonus expires in 60 days, and you can use it at the stores listed here: http://www.google.com/checkout/signupwelcome.html. The minimum purchase amount must be equal to or greater than your bonus amount, before shipping and tax. After August 15, 2007, you will no longer be able to view your purchased or rented videos. If you have further questions or requests, please do not hesitate to contact us. Thank you for your continued support. Sincerely, The Google Video Team Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043
DRM is evil, and Google’s motto is “Don’t be evil.” I’m glad they’re living up to their motto inside online video.
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