Liz Gannes notes that the recent failures of mainstream media online video sites demonstrate something audiences have known all along: design by committee and distribution in walled gardens, two things that work for TV, don’t work for online video.
Learn from CBS, TV dinosaurs: creative independence and superdistribution are the real keys to success inside online video. Anything else is waddling too slow in a little tar pit.
POSTED IN: Television
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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3 opinions for Why MSM Online Video Sites Suck
Wednesday 8-1 links | News Videographer
Aug 1, 2007 at 9:44 am
[…] that asap is following the footsteps of other mainstream media failures like CNN’s Pipeline (Link via Inside Online […]
DH Fan
Aug 2, 2007 at 10:16 am
its is useless and unsuccessful vs. public video sites, it doesn’t even allow viewers outside the US/Canada to view episodes online
Yahoo Still Doesn’t Get Online Video
Aug 3, 2007 at 11:18 am
[…] way it’s described, Yahoo’s new video site will fail for the same reasons many mainstream media video sites fail. Yahoo’s spending the next two months exorcising the Hollywood attitudes of former CEO Terry […]
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