McDonald’s Uses YouTube Vid in Ad
Nevermind that McDonald’s hamburgers taste like cardboard. They’re trying to leverage social video to improve their marketing. They’re actually putting an old YouTube video in a commercial.
McDonald’s Corp. is the latest corporation to try to cash in on the YouTube phenomenon, and the two moonlighting comedians who threw together a Chicken McNuggets video and slapped it on the Internet for fun are lovin’ it.
Boston advertising agency Arnold is using the video, created by Fernando Sosa, a 26-year-old who does data entry by day, and Matt Malinsky, a 35-year-old IT manager, both of whom hustle jokes in their spare time at Chicago comedy spots, in a commercial for McDonald’s in New York. The grainy, year-and-a-half old clip features Sosa and another man who is now working on a cruise ship amateurishly rapping about Chicken McNuggets, and is another example of how content created by the masses is catching the eye of professionals in the advertising world.
Now if only they could leverage social media feedback to improve their products.
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POSTED IN: Advertising / Marketing, YouTube
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