75% of Online Americans Watch Online Video
A comScore study conducted in May reveals interesting tidbits about online video viewership in the US.
- Online viewers watched an average of 158 minutes of streaming video per streamer.
- The average video stream duration was 2.5 minutes.
- Nearly three out of four (74.3 percent) U.S. Internet users streamed video online. That’s nearly 132 million Americans.
- More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.com.
- The average online video viewer consumed 63 video streams, or more than two per day.
As expected, YouTube dominates the market, streaming 1.7 billion of the 8.3 billion video streams Americans watched in May. Online video advertising is booming; good to see viewership is up to support that boom.
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