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Inside Online Video

YouTube Market Share Up

by Mike Abundo on July 6th, 2007

YouTube

YouTube’s online video market share is up. Surprise, surprise.

The US stats show that the site has more market share than the 64 next-largest sites combined.

Recorded visitor levels have grown by 70 per cent since January, while visits to the other 64 sites rose by only eight per cent.

“YouTube’s market share was 50 per cent greater than those 64 sites combined,” said Hitwise’s LeeAnn Prescott in a research summary. The figures mean YouTube’s US market share now stands at 60.2 per cent. MySpace stands at just over 16 per cent.

No surprise on MySpace’s pathetic share — online video does not thrive in walled gardens, no matter how many people Fox bullies. The YouTube Nation is getting bigger, baby.

POSTED IN: YouTube

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