Fox Changes Stance on Die Hard Fan Video
Even Fox can get a clue sometimes. After pulling down this excellent Die Hard fan video in August, they go back and tell the creators to improve and repost it.
“What’s more guy than Die Hard? John McClane is the guy’s guy,” Guyz Nite front man “Guy Manley” explained in a phone interview. “This was purely a fan-based approach.”
Originally posted in August of 2006, the media-savvy band uploaded the video right after Fox’s announcement of Die Hard 4. Riding the announcement’s coattails, the video picked up thousands of views before Fox pulled it about a week later, citing copyright infringement. The band reposted it on IFILM and eventually tried to see if they could reupload YouTube again in January of 2007.
Then in March the band was contacted by Fox through their MySpace page, this time with a different approach. “They were like, ‘We think this is great! We’re a bunch of dated marketing execs and we want to work with you to add on to the song and promote the fourth movie,’” Manley paraphrased. Manley also stressed how Fox was very hands-off in the creative process. “They told us, ‘Do your thing. We don’t want to tell you what to do. You know what you’re doing.’”
So the band went back and wrote a fourth verse for the upcoming sequel and reedited the video. “They gave us a synopsis of the fourth movie,” said Manley. They gave us advanced footage from the trailers. Before this stuff went out to anybody else we go the footage.” So with non-disclosure agreements and undisclosed compensation, the video, with new fourth verse, was back up in April.
Of course, Fox should never have pulled the video in the first place — but at least this time, they came around. Yippee ki-yay.
(Via Craig Rubens.)
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