AdSense for Video Enters Closed Beta
Being a god with the luxury of time and market share, Google is slowly but surely expanding its video advertising offerings. After sharing revenue with YouTube stars and running inline and postroll ads on YouTube, they’ve now announced a closed beta test of AdSense for Video.
You’ve heard the expression “Content is king.” We completely agree, and we also realize that these days website content is much more than just text — it’s also video. That’s why we’re excited to announce that this week, we’re launching a pilot with a small group of publishers to test streaming video ads in their online video content. With this pilot, publishers control when the ads play in their videos and choose which videos get the ads.
This trial is a closed one and includes an undisclosed group of publishers. The ads will play on publishers’ own flash video players — not in YouTube or Google Video players — and revenue will be split between publisher and Google. Publishers will determine what videos will have ads and where the ads will be placed within the videos.
Google said it hopes to take what it learns in this trial and use it to figure out what kinds of ads work in videos. It won’t take ads longer than 30 seconds, and viewers can skip ads if they chose.
As an AdSense advertiser, I’d like the option to have video advertising add to my AdSense bucket. I use BriteFlic to monetize my locally hosted videos right now, but that may change once AdSense for Video goes public.
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POSTED IN: Advertising / Marketing
1 opinion for AdSense for Video Enters Closed Beta
AdSense for video | News Videographer
May 29, 2007 at 9:42 pm
[…] a closed Beta trial, and they’ve got all their testers already. The ads will play on publishers’ own flash […]
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