Unlike Viacom and NBC, CBS understands the value of online video superdistribution. That’s why they’re rumored to be in talks to buy Wallstrip, a popular online video show about Wall Street, for a cool $5 million. Since YouTube already shares revenue with CBS, expect the show to retain its YouTube audience after the purchase.
POSTED IN: News
A look at the fast rising online video industry
Written by Mike Abundo [email] for b5media.
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1 opinion for CBS to Buy Wallstrip for $5 Million?
CBS Buys Wallstrip
May 26, 2007 at 4:11 am
[…] The rumors were true: CBS bought online video show Wallstrip this week. Investor Fred Wilson tells the nine-month success story. Along the way Howard, Adam, Jeff, Lindsay, and a few other brave souls they hired figured out a bunch of stuff that is key to a successful web video show. Like how to get the show on every video service quickly and easily. How to tag and promote the show on each and every service so it actually gets seen. How to measure and track all the views. How to reconcile all the different measurements you get. How to get subscribers in iTunes, FeedBurner, and YouTube. How to make a web site that communicates what the show is quickly and easily. How to do advertising in a way that doesn’t get in the way of the viewer. How to get the show indexed by ticker in the major finance portals. And most of all, how to keep it short, fun, and funny… Not many people have figured all that out. But if you don’t know how to do all that stuff, you can’t build a business in web video. […]
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