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Inside Online Video

YouTube Stars to Share AdSense Revenue

by Mike Abundo on May 4th, 2007

No postrolls in the embeds yet, but YouTube’s revenue-sharing has begun. Starting tomorrow, a select group of YouTube stars — including LisaNova, renetto, HappySlip, smosh, and valsartdiary — will start sharing AdSense revenue from their video pages, the same way clueful TV networks do with YouTube right now.

When it comes to viral video, the real numbers are in the embeds; don’t expect these guys to get freakin’ wealthy off just on-page ad revenue shares. This is still a far cry from Revver’s model, which shares revenue with all creators and registered embedders through postrolls, but it’s a start. They’d better hurry, though: popular content creators like The Ninja have been switching to Revver, and Veoh’s already testing postrolls.

POSTED IN: Advertising / Marketing, YouTube

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