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Inside Online Video

Storm Berry TV: Online Subtitling for YouTube Videos

by Mike Abundo on April 25th, 2007

Storm Berry TV

Online video rapidly crosses linguistic borders, so quick subtitling becomes a natural requirement. What’s the quickest way to put subtitles on a video? Why, have a community provide them, of course! That’s where startup Storm Berry TV comes in, providing users with online subtitling tools for YouTube videos.

Users can submit different sets of subtitles for videos, allowing for multiple interpretations. Those subtitles, in turn, can be automatically translated from English into three other languages. Since Storm Berry TV doesn’t actually host videos, they should be free and clear of YouTube’s legal hassles — unless, of course, those RIAA douchebags go copyright trolling for lyrics. First adopters: anime fansubbers. You gotta love how otaku embrace online video mashups.

Not all YouTube videos are English, and not all YouTube viewers speak English. Community-powered subtitling should increase YouTube video views across all languages. With so much access to Google’s enormous financial and engineering resources, YouTube should consider buying Storm Berry TV, or at least cloning its functionality. The latter shouldn’t be too hard for Google engineers to do, considering Storm Berry TV is really a mashup of existing APIs.

If Storm Berry TV does gain traction — and considering the multilingual nature of the videosphere, it very well could — expect online subtitling to eventually become a standard video sharing feature.

POSTED IN: Subtitling, YouTube

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