Few women watching Internet videos
Women are not really into Internet videos. A study by eMarketer revealed that 97 million women in the US will use the Internet this year compared with 91 million men. The report also says that only 66 percent of those women are watching videos online compared to 78 percent of men. Not really that much gap.
“Men are more visual than women, who tend to communicate in writing and or in words,” said Debra Aho Williamson, senior analyst with eMarketer and the author of the report.
Williamson also said that despite the growth of YouTube, women have not been part of the site’s traffic spike.
Possibly true, but maybe it’s just because there are not that many videos that are really suited for women.
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POSTED IN: Online Video
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