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Inside Online Video

Macrovision helps online video providers deliver more content to consumers

by Minic Rivera on March 6th, 2007

Macrovision Corporation announced that it has signed agreements with online video providers, which will use Macrovision’s content protection technology to provide content owners and consumer electronic manufacturers more flexibility in how they deliver high quality content to consumers. Netflix, BitTorrent, Movielink and Instant Media will all employ Macrovision’s Analog Copy Protection (ACP) technology as part of their distribution of movies and videos on their websites.

“The key to making movies and television programs available online is first showing the content owners that you can distribute their content in a protected and consumer-friendly manner,” said Fred Amoroso, President and CEO of Macrovision. “Macrovision’s technology is a foundation for the growth of digital distribution in an open market. By making media content protection easier to integrate in the distribution channel, we’re enabling the distributors to execute innovative business models and respond to consumer demand for more access to their favorite content online.”

POSTED IN: Online Video, Video Sharing

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