YuMe video ad network launches
YuMe Networks, a dedicated advertising network created and optimized for broadband video, launched its online service today, offering advertisers the ability for the first time to target messaging to online video content just as they do with keyword placements. YuMe also introduces new technology to ensure content is brand safe and ad-ready, attaching advertising to contextually relevant content that can then be delivered to any device – from PC to portable.
“Our network is going to bring real order to the current state of chaos in online video advertising,” said Jayant Kadambi, co-founder and CEO of YuMe Networks. “YuMe will for the first time give advertisers the ability to place ads alongside contextually relevant content, ending current run of site buys that are neither effective nor transparent. Now advertisers can see exactly when and where their ads appear, get real time measurement of their audience and change creative to drive greater effectiveness in online video campaigns. Buying video advertising on the YuMe network offers advertisers an experience similar to that of buying television, where they can choose the content and resulting demographic for their ads.”
How it works. YuMe utilizes video sensor technology to scour online video content, and then categorizes the video into customizable channels like Auto, Finance, Entertainment and Family Friendly. Advertisers can select the customized video channels that most closely match the brands, products and messaging in their advertising creative. YuMe attaches
advertising to the selected content for delivery to any device – whether downloaded or streamed.
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POSTED IN: Advertising / Marketing, Uncategorized
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