ViTrue ties up with Pringles
ViTrue, Inc. announced that it is working with Pringles in creating the snack food’s first online video community. ViTrue was able to rapidly deploy a fully-functional video community that maps directly to Pringles brand identity. The “Jingles for Pringles” campaign successfully kicked-off this week.
“It was wonderful to connect with a video service provider that had an out-of-the-box solution that fit our needs,” said Sonyetta Anderson, Interactive Marketing Manager for Pringles. “We look forward to sitting back and enjoying the bonding experience with our consumers.”
“A global brand like Pringles embracing branded video communities is a watershed event for consumer-generated content,” said Reggie Bradford, ViTrue’s CEO. “Our work with Pringles to create the ‘Jingles for Pringles’ community is an excellent example of how a major brand can engender creativity and build stronger loyalty while ensuring control of their equity and message.”
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POSTED IN: Advertising / Marketing, Online Video, Uncategorized, Video Sharing
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