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Inside Online Video

ROO to acquire Wurld Media assets

by Minic Rivera on February 28th, 2007

Roo

ROO Group announced that it is expanding its video offerings to include secure peer-to-peer distribution, social networking, digital e-commerce and comprehensive digital rights management through a planned purchase of Wurld Media for $10 million.

NY-based Wurld Media specializes in the P2P distribution of music, movies, games and TV shows The company has existing major content deals with an array of top-tier companies including 20th Century Fox, WB, Universal, Sony, Warner, EMI, Fox Music, Fox for Movies, Atari and Activision, which are planned to continue post-deal.

“ROO’s existing customers such as News Corp., Verizon and The Street.com will have access to significant new market-derived functions along with additional opportunities for monetizing their investments in video,” said Robert Petty, CEO of ROO.”

POSTED IN: Online Video, Video Sharing

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