Consumers frustrated looking for video online
An online survery conducted by market researcher Synovate for ClipBlast!, a video search platform, revealed that Americans are having a tough time locating the video that they want on the web. In fact, 40 percent agreed that the quest for video online is “frustrating” or “inconsistent.”
Conducted in February, the survey asked 1,000 Americans what single thing they liked least about video on the web. Four in every ten respondents called the process “frustrating – it’s too difficult for me to find exactly what I’m looking for,” or “inconsistent – it’s too tough to find quality video productions.” Another 32 percent described web video as “too commercial – there are too many video ads.” While 16 percent agreed with the statement that “it’s chaotic – there are too many videos to wade through,” just 12 percent complained about “too much user-generated content to wade through.”
The survey results echo a report issued last year by Forrester analyst Josh Bernoff, which noted, in part, “online video content is exploding at an incredible rate … but finding what you want is hard.”
“Overall, while consumers have embraced online video, they’re concerned about the frequently daunting process of locating the videos they want to see,” said Gary Baker, CEO, ClipBlast! “It’s a variation of the tree falling in the forest. It’s easy to find video online, but finding the right video – the video you want, when you want it – remains an obstacle for many. In fact, video search is both different and more difficult than text-based search. The lesson for our industry is that we must do a better job helping consumers understand those differences, and in developing powerful tools that enable consumers to search, browse and save the video content they care most about.”
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POSTED IN: Online Video
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